Hi, I am Dr Gözel Shakeri
I am on a mission to empower people and organisations to solve complex problems and drive innovation by leveraging human-centered methods, behavioral science frameworks, and collaborative processes.
With over 10 years of experience in human-centered innovation, a Ph.D. in Human-Computer Interaction, and an MSc in Artificial Intelligence I am an internationally award-winning researcher and communicator, as well as a certified educator. More
What I do:
Research
Using ethnographic and design research, I uncover your (customers’) goals, needs, and motivations so you can make informed strategic decisions.
Workshops & Trainings
From design-thinking workshops to custom trainings, I equip you with tools and methods for creative collaboration, innovative problem-solving, and effective communication.
Strategy
Based on systematic research and data-driven insights, I design a transformation roadmap that aligns with your values, so you can drive success.
I have helped my clients to:
Transform

- Develop digital transformation strategies
- Implement organisational change
- Create organisational values and mission statements
- Use digital tools safely and productively
Innovate

- Prototype and test customer-centered products, programs, and experiences
- Cultivate a human-centered, innovation mindset
- Bring creativity and clarity to complex challenges
Communicate

- Create tailored communication strategies, compelling narratives, and visual storytelling
- Identify key skills and competencies
Ways I can help you
Offering a range of services from needs-specific consultancy to workshops and trainings, I provide on-site support in the Eurometropole region and remote solutions for clients worldwide. My services are in English and German.

What people are saying
"Working with Gözel was a game-changer for our practice. Through various workshops and trainings, she guided our team through a cultural shift, fostering a greater team feeling and empowering us to embrace change. I couldn’t recommend Gözel more highly."
-- Oguljemal Nurberdi, CEO and Ophtalmologist, Germany
"Gözel designed the first workshop for French AI acceleration — a dynamic and collaborative design sprint that enabled us to develop a working prototype in just three days. An absolutely thrilling achievement!"
-- Thomas Koehler, CNRS Researcher, France