Questions I help answer

  • What do current or desired users want, think, feel, and do?
  • What is their current experience of technologies or digital service?
  • Which research or experimental design is right for our goals?
  • Who else is doing something similar?
  • What’s the best way to communicate research results so they drive impact?

Methods I use

  • Literature review & market analysis
  • Quantitative methods (numbers-driven insights): surveys & questionnaires, A/B testing, analytics and usage data, controlled experiments, benchmarking studies
  • Qualitative methods (deep human insights): interviews, focus groups, field studies / ethnography, usability testing, diary studies, Research-through-Design
  • Statistical analysis

Outcomes

  • Reduce Risk: Spot design flaws early before they cost time and money.
  • Increase Adoption: Create products and services people actually want to use.
  • Boost Performance: Improve efficiency, conversion, and customer loyalty.
  • Stay Competitive: Leverage data and insights to outpace rivals.

Resources

Expertise

Holding a Ph.D. in Human-Computer Interaction 🔗 from the University of Glasgow, my thesis was shortlisted for the Best Computing Science PhD in Scotland 🔗. I got recognised with an Outstanding Young Scientists 🔗 award for my research in sustainable Human-Computer Interaction. I published 13 conference and journal articles with 4 at the leading (A*) international conference in Human-Computer Interaction CHI.

Case Studies

Leverage research to answer your most pressing questions

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